In Boomers We Believe


written by Ellen Freudenheim, MPH

Boomers want to have it all.

Many of us already intuitively knew that, but a recent publication called the New Face of Work Survey by MetLife Foundation/Civic Ventures has confirmed our gusto for an experientially rich kind of good life. As a generation, we want to enjoy work and leisure, maintain a decent standard of living and do meaningful work– not to mention have fun, take time off, care for our health, spend time with family, do good works, and oh yes, have time to grow personally and spiritually.

That’s quite a recipe. So sure, you’ll take two, right?

Well, in fact, we may create our own reality. Boomers as a generation may open up new lines of work that enable at least some of us to live that idealized good life. If it’s work you’re after, who can understand all you have to offer better than a fellow member of your generation? If it’s making the world a better place, do it with your peers.

Here are five top areas where we see boomer-centric opportunities:

TIP #1: Manage a NonProfit.
Bridgespan predicts that a stunning 65,000 new management jobs will open up in nonprofits, due to both retirements and growth in the sector, in the next decade. Many nonprofits are devoted to boomer issues, from health to Social Security to lifelong education.

TIP #2: Become Somebody’s Coach.
The field of life coaching, also called life planning, is fast attracting former career counselors and psychologists. Some help people in the 45-60 age cohort make transitions. The field is wide open, with numerous courses, certificates, and techniques. Learn more at Coach University, and International Coach Federation.

TIP #3: Offer Boomers Information.
We’re a literate, well-informed generation. Now the number of boomercentric books, websites, and courses (on finance, relationships, family, work, health, education) is ahem, booming. Have expertise in a given field? If you can write, lecture, or program a computer, the boomer-information field might be for you and you could start off by contacting us at

TIP #4. Tap into the new world-changing networks.
The term “civic engagement” is the new jargon for doing-good, which is to say, getting involved in some kind of work –whether for pay or not–that makes a contribution to society. Dozens of organizations, like Civic Ventures and Next Chapter, have committed money and time to expanding opportunities for civic engagement. These organizations are on a mission to recruit boomers and so list resources, jobs, volunteer slots, meetings and report on new ideas and events. Check it out.

TIP #5: Get Into Real Estate.
Real estate developers and policy wonks agree on one thing: Baby boomers are likely to invest more in community-oriented housing— co-housing, cooperative living, or other so-called “intentional communities”–than previous generations. Plus, many are moving to downsize, and buying second homes. That suggests growth despite the current housing bust.